![]() Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions.Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations-many of them his clients-avoid business disasters. The leading expert on avoiding business disasters, Dr. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters. Unfortunately, the typical advice for business leaders to “go with their guts” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns-what scholars call “cognitive biases”-and are preventable. ![]() “This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.” -Brian Tracy, bestselling author of Eat that Frog! It will help you understand your subconscious biases that can lead to bad decisions, and it will teach you the techniques to help you make better decisions.” -Gordon Tredgold, author of Fast ![]()
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